brand
strategy

Chiller was a niche horror network in the NBCU cable portfolio. To grow and sustain our audience, we needed to bring attention to the channel and raise the visibility of our slate of original programming. I built a strategy that improved our brand awareness and captured a broad spectrum of genre enthusiasts. I instituted on- and off-network barter relationships and developed co-branded partnership opportunities, increasing revenue.

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​Role: VP, Creative Director