product
initiatives
No matter the screen size, I simplify, educate, and streamline. In my current role in MarCom Tech, I work with cross-functional teams in an agile environment and have made an impact from internal processes to external solutions.
product management
Challenge
As SundaySky transitioned from a professional services model to a self-service software solution, we needed to accelerate customer adoption of the new platform.
Action
Turn our most popular use cases into templates customers could take off the shelf and begin to work with quickly. I created a library of 75+ video prototypes that exemplified our most requested use cases. This was an end to end effort– I evaluated our history of cases, built and managed the roadmap, worked as subject matter expert, and served as primary content/creative director for all stories and for the platform feature interface.
Results
Our template feature jump-started customer productivity, teaching platform skills, and sped up customers to realize value. It also proved to be a focal point for sales demonstration.
customer education
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Challenge
The second phase of our initiative to accelerate adoption was to educate and onboard customers more effectively.
Action
I developed an educational curriculum to teach customers how to generate a video roadmap that defines use case ideas and content strategy. I translated my years of experience performing this function into a practical, step by step process.
Results
We honed this into a three-session curriculum that decreased our clients’ “time to first video,” a key internal metric. Several clients also reported it to be a game-changer for how they think about video strategy.
brand governance
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Challenge
After joining SundaySky, I took over leading creative on our Verizon account. We had many concurrent projects, spread across multiple internal and external teams. I noticed that the expanding scope of work lead to inconsistent style adherence.
Action
I proactively initiated an effort to standardize components that would bridge the gap between the Verizon brand standards and our platform capabilities.
Results
A documented brand guideline/playbook, approved by the client and centralized for our internal teams. This lead to a faster, easier overall process, with fewer rounds of revision, which resulted in cost savings for our company and clients.